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Inks licensing deal with lifestyle brand born from a handbag.
March 24, 2010
By: TOM BRANNA
Editor
Elizabeth Arden, Inc. has entered into an exclusive long-term global licensing agreement with Kate Spade New York for the manufacture, distribution and marketing of kate spade new york fragrances. Financial terms of the agreement were not disclosed, however the firms said a debut fragrance is planned for the Fall. “Kate spade new york is the ideal brand partner for Elizabeth Arden,” said Art Spiro, executive vice president, global fragrance marketing, Elizabeth Arden. Citing...
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